Trading Card Systems
Project Type
In-house client
Client
Multiple hockey programs
role
Lead designer and production lead
Year
2024-2026
Credits
Designed while on staff at Stafford Studios.
Info
A collection of six hockey trading-card systems—Prism, Spotlight, Royal Heritage, Gameday, Modern and Gold—created to give clients a range of distinct visual directions. Each system includes coordinated front and back layouts, player and team identification, and a flexible structure for statistics and biographical content.
Rather than designing every roster from scratch, I developed reusable production templates that adapt to different team colours, logos, positions, photo orientations and roster sizes while preserving the individual identity of each series.
deliverables
Series identities, card fronts and backs, information architecture, team colour adaptation, photo treatment, production templates and prepress
output
Six complete systems · coordinated front and back designs · adaptable full-roster templates
